HYBE, JYP, SM, and YG are Korea's representative entertainment companies. Each company has a unique position in the global K-pop market with its own unique management philosophy and business model. HYBE grew rapidly due to the success of BTS, while JYP emphasizes artistic quality and ethical management. SM is known for its innovative content strategy, and YG values hip-hop culture and an artist-centered creative environment. 1. Key players in the Korean entertainment industry: HYBE, JYP, SM, and YG The Korean entertainment industry boasts high recognition worldwide, and the major companies that led this growth are HYBE, JYP, SM, and YG. These companies have brought K-pop to the global phenomenon based on their own different philosophies and strategies. Understanding each company's unique management style provides important insights into the current state and future of the entertainment industry. (1) HYBE: A Pioneer in Innovation and Global Business HYBE is an entertainment co...