Welcome To Korea

HYBE Entertainment is a representative entertainment company in Korea that is attracting attention in the global market with its innovative business model and differentiated artist management. It is increasing its own brand value through continuous technology investment and content expansion. Hive is establishing a strong network between artists and fandoms, and is presenting a new standard for the entertainment industry with killer content and differentiation strategies. 1. HYBE's innovative business model and growth trajectory HYBE Entertainment is continuing its growth by adopting a diversified business model, breaking away from the framework of a traditional entertainment company. In particular, it introduced the concept of a 'fan community platform' to maximize direct communication with fans. It strengthened the interaction between artists and fandoms through its own platform, 'Weverse', and established a stable profit structure through this. In addition, it is...

SM Entertainment is a representative entertainment company in South Korea, and has established itself as an innovative leader in the K-POP industry. Since its establishment in 1995, it has produced many influential artists and formed a global fandom. It has contributed to the spread of Korean Wave culture through its unique idol training system, global market entry strategy, and collaboration with various media. 1. History and Background of SM Entertainment SM Entertainment was established in 1995 by Lee Soo-man, and initially gained public attention through groups such as H.O.T and S.E.S. In the 2000s, it led the international popularity of K-POP by producing successive successful groups such as TVXQ, Super Junior, and Girls' Generation. The company has established itself as an important leader in K-POP worldwide, and is expanding its influence in various entertainment fields such as music, performances, and broadcasting. 2. Unique Artist Training System SM is famous for systemati...

JYP Entertainment is a leading entertainment company in South Korea founded by Park Jin-young in 1997, and is playing a leading role in the global K-pop market. Through its outstanding content production capabilities, artist discovery and training system, and innovative strategies, JYP has achieved outstanding results and is continuously expanding the global cultural content market. 1. History and Growth of JYP Entertainment JYP Entertainment has continued to grow steadily since it was founded by Park Jin-young in 1997. In the early days, it expanded its business based on Park Jin-young’s own music activities, and from 2002, it focused on discovering and training artists in earnest. With groups such as 2PM, Miss A, GOT7, and TWICE releasing global hits one after another, JYP has attracted great attention both domestically and internationally. (1) Major Artists and Hits JYP has produced many successful artists. Examples include 2PM's "Heartbeat," Miss A's "Bad Gir...

Seoul City has introduced a Hallyu experiential tourism program to provide foreign tourists with an opportunity to experience Seoul’s unique charm. Through this, tourists can go beyond simple visual experiences and deeply explore Seoul’s diverse culture and lifestyle. This program aims to contribute to attracting more foreign tourists by suggesting a new paradigm for tourism. Providing differentiated Hallyu content through collaboration Seoul City has prepared a Hallyu experiential tourism program in cooperation with various companies representing Hallyu. This program provides differentiated experiences to foreign tourists by including various elements such as popular culture, beauty, Korean food, and traditional culture. This program is scheduled to run until November, and experts from various fields will participate to provide high-level education and experience. Educational tourism program for foreign youth, ‘K-Culture Camp’ Seoul City and specialized entertainment companies located...

Korean food that foreigners love is popular all over the world for its rich flavor and unique cooking methods. Representative examples include bibimbap, cabbage kimchi, samgyetang, bulgogi, tteokbokki, samgyeopsal, gimbap, japchae, kimchi stew, soft tofu stew, naengmyeon, and seafood pajeon. 1st place Bibimbap Bibimbap is a representative Korean food that is made by mixing various vegetables and meat with gochujang sauce. Bibimbap is very popular among foreigners for its visual beauty and taste, and it is also good for your health as a high-protein, low-calorie meal. 2nd place Cabbage kimchi Cabbage kimchi is a representative fermented food of Korea, and is characterized by its spicy and sour flavor. It is rich in probiotics, which helps digestion and strengthens the immune system. Foreigners love cabbage kimchi for its unique flavor and health benefits. 3rd place Samgyetang Samgyetang is a summer health food, a chicken soup dish made by boiling ginseng, jujubes, glutinous rice, etc. F...

HYBE, JYP, SM, and YG are Korea's representative entertainment companies. Each company has a unique position in the global K-pop market with its own unique management philosophy and business model. HYBE grew rapidly due to the success of BTS, while JYP emphasizes artistic quality and ethical management. SM is known for its innovative content strategy, and YG values ​​hip-hop culture and an artist-centered creative environment. 1. Key players in the Korean entertainment industry: HYBE, JYP, SM, and YG The Korean entertainment industry boasts high recognition worldwide, and the major companies that led this growth are HYBE, JYP, SM, and YG. These companies have brought K-pop to the global phenomenon based on their own different philosophies and strategies. Understanding each company's unique management style provides important insights into the current state and future of the entertainment industry. (1) HYBE: A Pioneer in Innovation and Global Business HYBE is an entertainment co...